There were plenty of smiles in Woodbridge, Vaughan, Maple, Concord, Thornhill and Richmond Hill during this year’s Tim Hortons Smile Cookie campaign. The simple act of buying a chocolate chunk cookie lovingly decorated with blue eyes and a cheerful pink smile raised $71,348 for Hospice Vaughan as part of a record-breaking national campaign.
“We always look forward to participating in the annual Smile Cookie campaign,” says Frank and Debbie Valle, Tim Hortons restaurant owners. “I want to thank our loyal guests and dedicated team members – this year’s campaign was a huge success because of their support. The money we raise makes a real difference in our community and we’re so happy to be part of it again this year.”
This year’s Smile Cookie campaign that ran from September 17-23, supported more than 500 charities in Canada and raised a record-breaking $7.8 million nationally.
“It’s amazing that the small act of buying a cookie can make such a big impact,” says Belinda Marchese, Executive Director, Hospice Vaughan. “Thank you to Tim Hortons for the partnership. We are so happy that our local community came out in support of Hospice Vaughan and we can’t wait to make a difference with the dollars raised.”